After the Brexit Vote: “Keep Calm and Carry On”
July 20, 2016
It was the summer of 1939 – believing that war and the bombing of British cities were unavoidable – the British government was concerned with maintaining civilian morale. So it spun out a typically British, stiff-upper-lip phrase designed to boost confidence and printed it on more than two million posters – which, oddly, it never actually distributed. Today, though, you can find the phrase and various permutations of it appearing on posters, tee shirts, tea mugs and all sorts of decorative wear: “Keep Calm and Carry On.”
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